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SHAKE AND BAKE
Gail Simone cooks up 'EZ Bake Oven' comic

T he baking may be easy, but it's the sell that's hard. Writer Gail Simone (Birds of Prey) is currently shopping around an idea for an all-ages comic intended to hook young female readers by focusing on girls' toy properties - beginning with the classic EZ Bake Oven.
"Robot toy comics are fine, He-Man, Thundercats, whatever," said Simone. "EZ Bake has them all beat. For 40 years they've been selling this to 20 million delighted girls [and effeminate boys] trying to make tiny sugar cookies with a metal tray and warm light bulb."
Simone has no plans to anthropmorphize the beloved oven or make it into any kind of Transformer, but will instead focus on the children who utilize it, in the same vein as high-concept adventure comics like H-E-R-O and 100 Bullets.
"[It's]sort of a cross between Li'l Archie and Iron Wok Jan," Simone said. "Twin girls, devoted in their love of bulb-warmed snacks, but divided by a tragic switch at birth, find each other, and the meaning of family, at the great EZ Bake Cook-off in New York. And one twin is evil, and makes tiny rum cakes."
"People complain about same old comics," Simone said. "Well, how about a comic that's compelling to read AND teaches you to make mini-Pokemon cupcakes? You don't get THAT from The Authority!" [b]- TODD CASEY

Originally posted by Fat Cramer:

I don't know about "effeminate boys" though - they say the greatest chefs are men.